Where we’re from, the best dressed man is the one whose character is apparent in the way he wears his jeans. We're from a place where a demand for endurance, fit and quality is the only definition of style. We're not excited by fashion. Buck Mason was born out of an obsession with standing out by being subtle, buying smart and affirming the true, classic heartland cool that we grew up on. Cool is effortless, stable and poised. It’s the never-loud, always honest, unfailing preamble to timelessness. Cool is what happens when a picture of you today resurfaces in thirty years and people say, “He’s still got it.” With this in mind, we’re committed to crafting clothing that outlives trends, weathers use and wears true-to-character. The garments we design aren't meant to be different, they're simply meant to be perfect.