Cathy MacDonald Branded Content

Auckland, New Zealand

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I have a unique skill set mash-up that makes me perfectly poised to develop truthful and targeted content in the transmedia universe.

I'm a storyteller in long and short format disciplines; I've had 9 years as a creative in the UK producing high-end broadcast promotions across global markets, winning Young Creative of the Year at Promax Europe. I also write and direct long-form music, fishing, cooking, and children's TV series, bringing a fresh global perspective to both disciplines.

I direct award-winning documentary, commercials, 2D, 3D and stop-motion animation. I won the International Graduate Scholarship at St Martins College London to complete my MA in Screenwriting. I’ve produced two documentaries which screened at the Short Film Corner at the Cannes Film Festival 2012 and featured in festivals around the world. I’m currently developing short and feature film scripts. I write, shoot and cut. Basically I’m a nerd who loves a challenge and as a result, I’ve been fortunate to enjoy an elaborate, accomplished and colourful career. My clients include MTV, BBC, Disney, Cartoon Network, TVNZ, Young & Shand and Sky.
If you'd like to see some of my longer form work or just say hi, drop me a line on

External Links


  1. Sheffield Doc/Fest