In 2014 we were lucky enough to be approached by iconic fashion brand Chanel to participate in their Digital Arts Program. Our brief was to produce 3 separate animations that respond to a set of abstract codes originally developed by Gabrielle Chanel.
The 3 x 5 minute animations were screened worldwide in all Chanel stores on various screens, walls and building facades. Whilst visiting Japan in early 2014 we were able to view the 10 storey screen projection on the Chanel building facade in Ginza, Tokyo - an impressive site.
The sequence shown is short cut down showcasing one of our animations from the program. 'Origins' is a response to the the iconic shape of the Chanel No.5 bottle and it's relationship to the Place Vendome in Paris, France.
Animation Director: Cameron Gough
Artwork: Ben Alpass
3D Modelling: Shane Smith
Animation & Compositing: Cameron Gough
Original Music: Nick van Cuylenburg
Agency: Chanel Global Store Design Inc.
Producers: Rober Champagne, Arianna Lebed & Soo Jeong Lee
The present video is part of the exhibition RATSREPUS, from Fabiano Rodrigues and Akira Shiroma, in Rio. A skateboard and contemporary art project commissioned by adidas originals, curated by Lucas Ribeiro, which is part of a global campaign for the superstar model, aiming the implosion of the concept of what is a "superstar".
Fabiano is a former professional skateboarder, known today as contemporary artist. Akira is a future contemporary artist, known today as professional skateboarder. They inspire and influence each other, working together on different projects. From Fabiano's obsession with Superman, came the connection with the character Bizarro, this enemy from a parallel universe where everything is inverted, strange and pointless.
Imagine two skateboard superstars in Bizarro's world. They move in a different way, wearing strange and elegant costumes, and they are headless. Cidade das Artes, the monumental architectural project in Barra neighborhood, became the ideal ghost zone for the production. The videos and photos from the performance sessions developed into a video piece, with soundtrack also composed by Fabiano, a series of collages, a zine, and a t-shirt for people without head.
@fabiano_rodrigues @akirashiroma @lucaspexao
Concept: Fabiano Rodrigues & Akira Shiroma
Direct & Photography: Fabiano Rodrigues
Cinematographer: Filipe Zapelini
Edit: Fabiano Rodrigues & Filipe Zapelini
Music: Fabiano Rodrigues - "FPURTIUMRIOT 2" - soundcloud.com/mono-crom-74/fpurtiumriot-2
Post production: Diogo de Moura, Rafael Casa Grande, Fernando Branco, Maurício de Oliveira & Filipe Zapelini
Project curator: Lucas Ribeiro Pexão
Production: Slash Slash EXE/Santa Transmedia
Recorded on May, 27/28 2015 at Cidade das Artes Institute - Rio de Janeiro - cidadedasartes.org