SKY Italia choose Nerdo to launch its new channel on the free-to-view frequency.
So, how the most important pay-tv editor talks with the audience of a mainstream channel?
The goal was to achieve a strong recognizability, there is a new challenger in the mainstream fight, and it's something really different. For the first time in Italy we have a channel working on a B/W colorpalette, and we had a lot of fun trying to make it attractive for an audience accustomed to a completely different language. Enjoy it!
Proudly Branded by: NERDO
Art direction, animation: Alessandro Durando, Daniele Gavatorta, Lorenzo Levrero
Project Manager: Diego Pizziconi
Sky Terrestrial Channels Director: Antonella D’Errico
Director and creative supervisor: Costanza Bombarda
Art director: Leonardo Mannella
Animation: Thibault de Fournas - http://twitter.com/TdeFournas / Christopher van Wilson - http://vanwilson.co.uk/
Screenplay: Peter Bilak - http://twitter.com/typotheque
Voiceover: Harvey Gold
Music: Nicolas Jaar
Karloff explores the idea how two extremes could be combined into a coherent whole. Karloff connects the high contrast Modern type of Bodoni and Didot with the monstrous Italians. The difference between the attractive and repulsive forms lies in a single design parameter, the contrast between the thick and the thin.