Collecting Emotional Data
The design process starts by crafting high-fidelity wireframes and using our EEG-based Emotional Recognition headset to read quantitative neurometric data. While users are interacting with the prototypes, we will be gathering real-time brain activity, focusing on excitement, engagement and stress levels.
Reducing Cognitive Load
During user testing, we are able to recognize what causes cognitive load, a mental effort that is fostered by either too many choices or the lack of clarity in design. We make better design decisions to reduce cognitive load by leveraging neuroscience behind decision making.
Better Design Decisions
Our focus is to make products more user friendly by reducing some of the mental effort that it takes to use an app. We maximize user comfort to create a frictionless experience for the user by creating an empathic UX.
“The Field of Hope” is an immersive lighting installation of 2015 Milan EXPO China Pavilion. It is designed by Tsinghua University team led by new media artist Danqing Shi. Consisted with 30,000 metal “straws”, this “field” covers the whole exhibition area and merges with the architecture. Each straw has an LED tip with a diffuser functioning as one 3-dimensional pixel. Viewing from above those pixels form a large motion images floating on top of a wheat field.
“The Field of Hope” provides visitors two perspectives to experience:
1. First person perspective: a descending slop at the entrance leads visitor to gradually merge into the “field”, as visitors going down, the relative heights of the plants grow up representing the season changes. While visiting the exhibition items embedded in the field, visitors may wonder why the light straw tips blink different colors.
2. Third Person perspective: visitors then walk up through an ascending ramp to the panorama platform at the second floor. With a broad view of the field from above, the blinking pixels now can be recognized together as one entire image rendering China’s diverse landscapes and an abstract expression of different forms of farm field.
New Media Artist: Danqing Shi
Installation Design: Xiaojin Xi, Danqing Shi
Technical Consultant: Feng Xian
Animation Design: Zhigang Wang, Danqing Shi
CG Production: e-go CG
Sound Design: Dai Dai, Zhixu Wang
Music Composer: Xiangguo Yu