Showcasing the core technologies of S-AWC, EV, and AI, our team at DK flew to Tokyo for a top secret live-action shoot and raced home to finish a 4K delivery, showing off the car's power, ease of use, and advanced technology that makes it a joy for anyone to drive.
Tools: Cinema 4D, Arnold, X-Particles, After Effects, Premiere, Scrivener, Photoshop (Kyle Webster brushes + Lazy Nezumi Pro!) – with a big assist from Red Giant's Magic Bullet Suite.
Production: Digital Kitchen
Executive Producer: Blake Nickle
Associate Producer: Sam Clark
Creative Direction: Ryan Summers, Cody Tilson
Art Direction: Cody Tilson
Storyboards: Cody Tilson, Ryan Summers, Anthony Palermo
Previs: Donnie Bauer, Ryan Summers, Ryan Duff
Look Dev: Anthony Palermo, Patrick Coleman, Krzys Pianko, Brian Smith
CG Animation: Donnie Bauer
HUD/Type Animation: Jason Esser
Effects: Donnie Bauer, Ryan Summers
CG Compositing: Anthony Palermo, Patrick Coleman, Krzys Pianko, Brian Smith, Ryan Duff
Matte Painting: Heather Abels
Live Action Compositing: Revolt Studios
Editing: Mike Radtke, Ryan Summers
A modern cluster for a 2018 full electric hypercar capable of 0–60mph in 2.1 seconds. With that performance, the UI needs to present info through larger UI components and not become solely dependent on numerical data. Emotion vs data. Color’s, motion tempo and energy are intended to be digested subliminally. Here is an early version.
Full Story: http://goo.gl/DjTJea
Introducing Fantasy Auto Lab
We believe that the future of experience in the domain of transportation should be squarely focused on meeting and addressing the real needs of the user. Everything should align and adhere to this fundamental principle.
Hiring Experience Directors https://goo.gl/ozrVxH
Fantasy is an independently owned human-centered UI & UX firm in Silicon Valley and New York City. firstname.lastname@example.org
Creating product UI within automotive UI to artificial intelligence, consoles to mobile operating systems. We partner with Xbox to 23andMe, Google to Twitter and Spotify to Huawei. Our mission is to significantly impact the user experience in every-day products through bold design. We are thriving and therefore, you guessed it, hiring fantasy.co/careers
We were commissioned to create visual content for an exclusive, fun trial experience to be launched in Nike Town London. The trial experience allowed consumers to trial the Zoom Elite shoe and become part of the Zoom DNA. The trial contained a series of different ‘states’.
Zoom State - This state shows constantly looped video of the wider Zoom campaign’s graphic language, campaign slogans and athlete imagery. Zoom State is the trial experience default setting and would be visible until a consumer activated the trial experience.
Race State – the trial is based around a series of visual metaphors for speed. The faster you go, the more content you unlock.
Once a consumer entered into the trial experience they would be greeted with a series of race stages. Race state begins with a brief Intro countdown screen which allows consumers to acclimatise to the running treadmill and the core trail experience conditions.
The trial begins with the 1st of 4 speed stages; Cheetah. Once a consumer hits 10MPH running speed they unlock the next stage of visual content; Dragster. This changes again at 12MPH where content for Jet stage is accessed. The final speed stage, Rocket, is activated when a consumer hits 15MPH and at this point the consumers overall fastest sped is recorded and the speed stage visuals with out to a final countdown visual prompt and then the consumers name, max speed and overall trial position appears on the ‘leaderboard’.
All visual content was produced and created by Bolder Creative
Sound – Stevie Cripps at SixtySix Sound
Tech / Digital screens - OMM
Lee Owens – Senior Art Director, Nike Brand Design, WE
Marieke Messing – Senior Project Manager, Running, WE.
Ben Hutchings – Retail Brand Marketing Manager, WE
Aesthetic Integration (AI) is the world leader in applying formal verification to financial markets, however, to fully grasp how revolutionary that is, there’s a lot to know about the current state of financial markets and the regulatory difficulties inherent in something so complex.
We were approached by AI to create an introductory film that would bring audiences up to speed on (1) the current state of the algorithms underlying the global financial infrastructure, (2) how they're important but problematic, (3) what Formal Verification is and therefore (4) how Imandra is so valuable as a tool to create safety, fairness, and stability in such a tumultuous system.
Communicating these ideas to audiences who have no financial/maths background, as well as those who have a great depth of knowledge in the field was a huge challenge. With enough coffee and tacos to feed a small army, we set out on a 2-person and 3-month journey of research, direction, design, and animation.