In a world of increasing complexity, our problems just seem to get worse and worse. While the activity we call "design" began at the dawn of civilization, “design thinking” has recently been proposed as a means to solve these “wicked problems”—as well as all but guarantee a path to innovation for organizations of all stripes.
But what is "design thinking"? And is it the panacea proposed?
In an unblinking assessment of where design is and where it could take us, Paul Pangaro offers a critique of design thinking grounded in a cybernetic perspective. He argues that conversations are the heart and substance of all design practice, and shows how a cadence of designed conversations is an effective means for us to comprehend, and perhaps even begin to tame, our wicked problems.
Slides that complement the presentation: http://www.slideshare.net/picnicfestival/redesign-5449841
We’ll talk about the why, what and how of designing and developing conversational user interfaces. We use this term to refer to the current trend where users perform actions and receive information based on constrained natural language input.
The world of metrics and analytics has always been at odds with how designers work. Design is a process where we finely tune our gut intuition to create a great user experience. Yet, sometimes, the measures we take indicate a different outcome. Which do we believe? Our gut or what the computers are collecting?
In this presentation, Jared will explore the world of measures, metrics, and KPIs. He’ll share the techniques behind Amazon and Netflix’s success. He’ll show how some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs) have hurt the online experience of Instagram and LinkedIn. Plus, you’ll see some alternatives to satisfaction and net promoter score that give insight into the design process and can help designers better tune their gut intuition.
What do easily-collected analytics like bounce rate and time-on-page actually tells us about our users experiences?
How do we construct true Key Performance Indicators (KPIs) that can predict the future patterns of users?
Why advanced techniques, like a money-left-on-the-table analysis and the CE11, show us how much more powerful metrics can be in design?
Assaf Biderman works on machines that improve urban mobility – an increasingly urgent task as people flock to cities around the world. His answer? The Copenhagen Wheel. For more information, visit poptech.org.