Brand film for White Logistics by The Allotment demonstrating their new brand proposition focussed on problem solving. Problem? Solved! The new proposition was rolled out across the UK across digital, livery, social and print collateral.
We were asked if we could help Canal+ create the campaign to celebrate their monumental 30th birthday.
A truly epic undertaking for a truly epic brand, our first impetus was ‘ 30 for 30 ‘. Bucking the convention of spending all money and effort on one bombastic piece of communication, we thought it would be more of a testament to thirty years of quality to create 30 pieces of varied content.As it turned out we ended up creating more…
We devised, story boarded and shot over 40 different scenes. All including some of France’s greatest celebrities from Antoine De Caunes (known in the UK for Eurotrash), Jemel Debbouze (Amelie), Christophe Dugarry (French World Cup winning footballer).
Working with the team at Canal+ as a non-French company was a real privilege that also offered an unbiased approach from our end. We had to swot up a lot about the context of the celebrities and the programming from the last three decades. The results seem to combine a fitting tribute to the nostalgia but also an impartial freshness – that the celebrities responded to well as the spontaneity of the spots illustrated.
Musically, we were in auspicious company too – with the musical composition for the anniversary provided by Kavinsky, famed for his track “Nightcall” from the movie Drive.
The campaign has had a great response all around and was an absolute joy from start to finish for all concerned.
This video graphic was made for the MTV Hungary, gives a brand new approach addresses the visual appearance. In 2-3 years in every single program - in our case the top 40 - the whole image is renewing. These program IDs are normally changing rapidly and pulsating after each other. We tried to break this process on purpose.For our video we made porcelain numbers, then we broke them into pieces in different parts and ways. We've strongly slowed down this happening with the help of the camera to achieve the desired experience. From 1 till 40 we made all the numbers and after crushed them, these 3 seconds elements/little wishes the full part of the ID. Besides of this, we also made 4 pieces of 15 seconds length video variations, in order to take into the interest of the program. The 1 minute long video is the final version of the four.
Our goal is to create a brand new ID - as in visual appearance and as in dynamics - which is totally different from the usual, well-established trends of the MTV. To generate a clean and minimalist style which approaches to the content relationships. "The less is more." - we were trying to provide an attractive appearance - based on our motto - thinking the same way about the background music too.
The MTV is a very cool and open minded client, who allows us to create a new visual appearance without using clichés or ordinary elements, that's why we are fond of them.
We are a motion + design studio that’s small and mighty. We make things from scratch: web videos, tv commercials, promotional stories and more. No templates. No formulas. We dig for the heart of your brand’s story and then handcraft it into something beautiful, moving and smart.
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