1. Helped design a micro experience demonstrating all the new features of the 2015 GMC Canyon – a mid-sized pickup truck.

    # vimeo.com/152341428 Uploaded 81 Plays 0 Comments
  2. Screen recording of the GMC Canyon experience.

    # vimeo.com/142571744 Uploaded 19 Plays 0 Comments
  3. One of a series of search-relevant pre-roll ads I worked on at Digitas and directed by Dan Sheppard. The idea is instead of watching a random ad before what you really want to watch on YouTube, you'll be served a video that's in the same category as what you searched for. I was the Sr. Art Director working with Jason Ziehm (Sr. Copywriter), Marc Gottesman (Creative Director), and produced by Jon Tompkins.

    # vimeo.com/149899926 Uploaded 16 Plays 0 Comments
  4. One of a series of search-relevant pre-roll ads I worked on at Digitas and directed by Dan Sheppard. The idea is instead of watching a random ad before what you really want to watch on YouTube, you'll be served a video that's in the same category as what you searched for. I was the Sr. Art Director working with Jason Ziehm (Sr. Copywriter), Marc Gottesman (Creative Director), and produced by Jon Tompkins. In this video the retail message is just FPO.

    # vimeo.com/149899927 Uploaded 34 Plays 0 Comments
  5. One of a series of search-relevant pre-roll ads I worked on at Digitas and directed by Dan Shepherd. The idea is instead of watching a random ad before what you really want to watch on YouTube, you'll be served a video that's in the same category as what you searched for. I was the Sr. Art Director working with Jason Ziehm (Sr. Copywriter), Marc Gottesman (Creative Director), and produced by Jon Tompkins.

    # vimeo.com/149899928 Uploaded 136 Plays 1 Comment

GMC

Liz Collins

This is work I've done for GMC while working as a Sr. Art Director at Digitas in Boston, MA. It's been fun.

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