1. I went to Nike with an idea. The idea started as a way to showcase multiple athletes in different sports using tilt shift time lapse photography and composting. After talking with Nike about what they were looking for we decided to narrow it down to one sport and one athlete. In comes Laura Hadar and snowboarding.

    We had a general storyboard to follow. But as the piece was so complex visually we had to sort of just shoot and see what we got almost. And boy did we get a lot. It took weeks to organize the footage and to find a path. To connect one shot with another and then another until we finally had a rough sketch of a final story.

    Once all the footage was shot and logged we only needed one final group of shots to complete the piece. The snowboarding. Unfortunately Laura was injured at the end of the season and we had to postpone the final shoot.

    This actually may have been a blessing in disguise. It gave us the opportunity to really dig in and refine the look and feel of the piece.

    What we ended up with is something that we are very proud of. Something fresh and new. Something exciting.

    Agency: Tytan (tytancreates.com)
    Client: Nike Snowboarding
    Production Company: Tytan
    Director: Brad Kremer
    Creative Director: Brad Kremer
    Executive Creative Director: Scott Jacobs
    Executive Producer: Jim Stone
    Director of Photography: Brad Kremer
    1st Camera: Brad Kremer
    2nd Camera: Roxy
    3rd Camera: Jim Stone
    2D Compositor: Mark Nguyen
    2D Compositor: Alex Farkas-Worthy
    2D Compositor: Aaron Gravit
    3D Artist: Dean Fowler
    Sound Design: Aaron Gravit
    Editor: Brad Kremer
    Music: Shaun Lee's Ping Pong Orchestra- East West

    Canon 5DMKIIs and 1DMKII
    Glidetrack dolly
    Final Cut Pro
    After Effects

    Shot in Portland Oregon, Salt Lake City, Tokyo Japan and Tybee Island, GA.

    # vimeo.com/23226671 Uploaded 53.5K Plays 48 Comments
  2. Skating the crazy tight Burton Bowl at the Tokyo office.

    # vimeo.com/16364274 Uploaded 2,320 Plays 0 Comments
  3. I was hanging at Mt Baker with Justin a few weeks ago to shoot some sweet slush backcountry spots around the resorts closing time, we had some down days and some up days but we couldn't resist taking one sunny day off shooting to go for a last shred on the resort and shoot this little vid before she closed her doors (or lifts) for summer ;)

    # vimeo.com/11679612 Uploaded 4,687 Plays 4 Comments
  4. # vimeo.com/8383056 Uploaded 1,426 Plays 3 Comments
  5. Pretty sweet snow for April 5th. Skied Squaw this morning and then headed next door to Alpine for some more pow turns. Hey it's snowing again, maybe another pow day tomorrow.

    # vimeo.com/10707280 Uploaded 756 Plays 0 Comments


Lawrence Smith

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