Target is getting crafty! Crafty about bringing coupons to the modern age that is. Buck worked with the Target team to marry live-action and papercraft, showing off the new Cartwheel coupon app.
Directed by: Buck
Executive Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producer: Nick Terzich
Coordinator: Emily Suvanvej
Associate Creative Director: Steve Day
CG Supervisor: Doug Wilkinson
Art Director: Trevor Conrad
Designers: Trevor Conrad, Kenesha Sneed
CG Lead: Jens Lindgren
Animators: Claudio Salas, Matt Everton, Sam Ortiz, Ege Soyuer, Albert Omoss, Gunnar Pettersson, Thierno Bah
3D Artists: Jens Lindgren, Ana Luisa Santos, Joao Rema, Alex Dingfelder, Mikey Rogers
Software: Maya, After Effects
Line Producer: Michael Schenk
Director of Photography: Joost Van Starrenburg
Wardrobe Stylist: Anna Roth-Milner
Holopainting is a combination of the Light Painting, Stop Motion and Hyperlapse technique to create three dimensional light paintings.
We didn't want to use computer generated images, so we built a giant 3D scanner out of 24 Raspberry Pis with their webcams. These cameras took photos from 24 different perspectives of the person in the middle with a delay of 83 milliseconds, so the movement of the person also was recorded.
After that we spent endless hours cutting out each photo, so we would have the person on a black solid as background. We then made a hyperlapse around a light painting artist who painted each of the photos we took before according to the current position of the camera. As a result the hyperlapse circulates around a three dimensional light painting. We felt like painting a hologram, so we called it a holopainting.
This is our graduation project for our university.
Thanks to the University of Applied Science St. Pölten (fhstp.ac.at) for supporting this project.
Thanks to our client HOERBIGER (hoerbiger.com) for letting us use one of their old facilities to do the holopainting.
Thanks to the FFG which sponsored the Raspberry Pis, Webcams and wires to build the 3D-Scanner.
+ 24 Raspberry Pis
+ 24 Raspberry Pi webcams
+ 1 48-Port-Switch
+ 375 meters of LAN cable
+ Canon 6D
+ Sachtler Ace M
+ Canon 5D MkIII
+ Sony a7rII
+ Sony a6300
+ Came-TV Single
The more you know about beer, the more you will love beer.
Client: Samuel Adams
Agency: The Brooklyn Brothers
Produced and Directed by: Dress Code
Creative Directors: Andre Andreev, G. Dan Covert
Executive Producer: Tara Rose Stromberg
Line Producer: Veronica Balta
DP: Matt Workman
Production Designer: Sergeo Levitas
Beverage Stylist: Ed Gabriels
Stop Motion Animators: Maxwell Sorensen, Zack Williams
Animators: Vincenzo Lodigiani
Compositors: Alejandro Monzón, Vincenzo Lodigiani
Chalk Artwork: Lauren Hom