1. How would you rebrand a familiar and world famous company?
    This time, Bito create a new character-Mr.Li and the smart helper- cloud boy for Microsoft, to lead the audience to get to know the new service from Microsoft.
    With new characters, the story indicate the general problems that most of the local business in Taiwan would face while upgrading their company to the next phase, and Microsoft just have the perfect way to solve their problem.

    Client:夏天廣告 Summer Advertising
    Directed by Bito
    Creative Director:劉耕名 Keng-Ming Liu
    Producer:龔茵 Elise Gong
    Designer:陳奇逸 ChiGer Chen
    Storyboard:陳奇逸 ChiGer Chen/李竺潔 Chu-Chieh Lee
    Animation:陳奇逸 ChiGer Chen
    Music & Sound Design:三十而立 Sincerely Music

    # vimeo.com/117234773 Uploaded

motion graphics

Chia-I Cheng

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