Ali Lee’s new Sun Soaked video portrays Ali and her real friends on vacation in Gulf Shores Alabama. The concept was to recreate the lazy, hazy summer days she spent partying at Gulf Shores as teenager and match the laid back, under-produced quality of the song.
We used three completely different camera systems to capture the sun soaked feeling known as Twee. The majority of the video was shot with a 1955 Bolex hand-wind 16mm film camera to capture the backlit sunshine. An added bonus is the lense flares and flashes that come from using 100-foot daylight loads.
We utilized a Canon C100 high-def video camera to capture the beauty of the beach, the ocean, Ali Lee, and her friends.
We also worked with a hand cranked plastic hobby camera called LomoKino. The Lomokino uses standard 35mm print film that can be bought and processed at Walgreen’s. Each roll can yield up to 100 wide screen images that have to be strung together in editing to create a movie file. The final output is a grainy, skip-frame effect.
With no crew and only the bare essentials of equipment (we used a bathroom mirror for a reflector) music video director extraordinaire, Wes Edwards, producer/writer Dan Renaud and cinematologist Troy Hayes we able to capture a sun soaked vibe.