1. Transporting the senses: The LFFC - Lexus' new luxury Future Flagship Concept car - is the first Fuel Cell Vehicle of its kind. To visualize the 'never-felt-before' driving experience promised by this concept car, Lexus and Dentsu approached Sehsucht to create an impressionistic film that would transport the senses to pure ecstasy.

    The film takes us on a tour through various style-blending narratives, driving across futuristic, hyper real environments, intercepted by images of human form, organic structures and synaesthetic graphic inserts.

    Directed by Hans-Christoph Schultheiss, the film premiered alongside the unveiling of the car‘s prototype at the exclusive 2015 Tokyo Motor Show.

    Watch the Process Reel here: vimeo.com/146163353

    Client: Toyota Motor Corporation
    Agency: Dentsu, Tokyo
    Production Unit, Japan: AOI Pro.
    Production: Sehsucht

    # vimeo.com/145846661 Uploaded 32.9K Plays 8 Comments

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