1. Shotopop was tasked by LOVE Creative to handle the Johnnie Walker 2013 Mid Autumn Festival Campaign for the Chinese market. This included a set of Key Visuals, special edition packaging for the Black and Gold Label bottles, and a special edition Blue Bottle design. The whole shebang, really. This years visuals would be loosely focussed around the legend of the Immortal Tree on the moon, Wu Gang, and the Jade Rabbit.

    The Story:
    In Chinese folklore, there is a story about a giant immortal tree that grows on the moon. Wu Gang tries to chop it down but it always just grows back
    On the moon, the Striding Man climbed the immortal tree. As he ascended, he realised that it was taller than the universe itself. He found its branches heavy with infinite blossoms of gigantic fruit. When he bit into the tree’s treasure, he tasted the intense flavours of Johnnie Walker Black Label: smoky peat, deep chocolate, sweet vanilla, rich fig and zesty orange.
    When the Striding Man reached the top of the tree, he understood that just like the immortal tree never stops growing, his own journey knows no end. Wherever he adventures, his message to us all will always be the same: Keep Walking.
    The PROCESS:
    Starting with the Packaging design, we worked out way up to the special edition Blue Label bottle and finally the Key Visual. This was a bit more intricate, as we decided to build a set to depict the scene, instead of simply re-using the illustrations. For this adventure, we re-created the tree design, taste-notes and character is 3D, based on the packaging illustrations. These were then 3D printed, painted, assembled and carefully transported to the studio for photography, where Sam Hofman worked his lighting and photography magic.

    Credits:
    Design, illustration, direction: Shotopop
    Agency: LOVE Creative
    Photography: Sam Hofman
    Retouching: Stilletto
    3D Printing Inition
    3D Modelling John Keates

    # vimeo.com/74938107 Uploaded 27.7K Plays 10 Comments
  2. A stop-motion animated film about farming commissioned by Chipotle Mexican Grill.

    --

    Awards:

    Film Lions Grand Prix, Cannes Festival of Creativity
    Branded Content Lions Grand Prix, Cannes Festival of Creativity
    Film Craft Lions Gold Lion, Cannes Festival of Creativity
    4 Gold Cubes, 2 Silver Cubes, Art Directors Club Awards
    Grandy (overall winner), Andy Awards
    'Ads worth Spreading 2012', TED
    Silver pencil, D&AD
    Grand Clio, Film, Clio Awards
    People's Voice Award, Webby Awards
    Best in Show, One Show Entertainment Awards
    Silver Pencil, The One Show

    --

    The film shows the life of a farmer as he slowly turns his family farm into an industrial animal factory, before seeing the errors of his ways and opting for a more sustainable future.

    Willie Nelson was commissioned to record a cover version of Coldplay's song, 'The Scientist', for the film's soundtrack. The song is released on iTunes, with proceeds going to a non-profit organisation Chipotle Cultivate Foundation, 'committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues.'

    Watch the making of here:
    vimeo.com/28349065

    --

    Film credits:

    Client: Chipotle
    Agency: CAA and Chipotle
    Title: Back To The Start
    Length: 2:20

    Production Company: Nexus
    Director: Johnny Kelly
    Nexus Exec Producer: Cedric Gairard , Chris O’Reilly Charlotte Bavasso
    Nexus Producer: Liz Chan
    Nexus Production Managers: Claire Thompson, Alistair Pratten

    Director of Photography: Matt Day
    Camera Assistant: Max Halstead
    Model Assistant: Joe James
    Electrician: Aldo Camileri
    Model Rigger: Gary Faulkner
    Character Animator: Gary Cureton
    Set Animator: Matthew Cooper
    Compositors: Alasdair Brotherston, John Taylor
    Production Designer: Graham Staughton
    Art Department: Gordon Allen, Ben Côté, Joe Kirton
    Studio Manager: Elizabeth Day
    Models: Bob @ Artem

    3D Previs Lead: Mark Davies
    3D Previs Modelling: Wayne Kresil

    Music Supervision: David Leinhart at Duotone Audio
    Music Producers: Justin Stanley and Doyle Bramhall
    Content Manager: Liz Graves
    Artist: Willie Nelson
    Sound Design: Barnaby Templer @ Fonic

    nexusproductions.com
    johnnykel.ly
    caa.com
    willienelson.com
    chipotle.com
    cultivatefoundation.org
    matthewcooperfilm.com
    garycureton.com
    animatedjoe.com
    claphamroadstudios.co.uk
    wearetheartdept.com
    artem.com
    fonic.co.uk

    # vimeo.com/28355660 Uploaded 135K Plays 96 Comments
  3. More GoT VFX breakdowns:
    Game of Thrones Season 5: vimeo.com/133433110
    Game of Thrones Season 6: vimeo.com/175813713
    Game of Thrones Season 7: vimeo.com/231693022

    Mackevision is proud to be along with other world-class VFX studios part of this saga: Game of Thrones, Season 4

    Year: 2014

    Visual Effects Supervisor: Jörn Großhans
    Visual Effects Producer: Katharina Keßler

    Follow us on Facebook and Twitter:
    - facebook.com/mackevision.global
    - twitter.com/Mackevision

    # vimeo.com/100095868 Uploaded 4.1M Plays 148 Comments

Refs

Guerra Developer

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.