The most costly client is a new client. It cost both time and money to bring new clients into the business. The key to being a profitable business is making the most out of each client. In other words providing them with the product and services needed. This also includes assisting the client by providing information based on your experience. Most stylist have no problem suggesting the last 3 inches of hair needs to be removed because it is too damaged to recover but they feel they are being too pushy explaining how a higher quality shampoo/conditioner can prevent that from happening again. They confuse the old fashion "hard sell" with offering solutions the clients really need.
Today pushy sales are out and simply helping a client purchase the product that is best for them is the focus of sales.
This interview features Jeff Truitt, the owner of Salon Chair Cafe and Crystal Holmes, owner of Bio2 Skin Studio. A San Antonio-based spa specializing in IPL hair removal.
Marketing Tips for Hair Salons. A brief look at how the look of your salon, starting with your salon chairs can have a direct impact on your profits. Many times clients impressed with the look of the salon will be happy to pay a little more simply because they expect the overall experience to be better and worth the extra price.
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Ric Clark gives us a few insights to mobile marketing that hair salons and makeup artist can use to attract new clients and increase profits from current clients.