Power of the tire is a satirical piece depicting the current political and economical situation in Lebanon. It is meant to be satirical and does not reflect a real situation, but a personal interpretation.
Regarding this piece, it all started after watching Buck's Take part / waiting for superman trailer, which seemed to have the exact tone for what we wanted. Some of the copy was so good and served our message that we had to use it.
Regarding the visuals, buck's piece (Jr Canest's style) is a huge inspiration for experimenting and learning motion graphics. So the intro which is almost identical started as an exercise/study in smooth keyframing, and as the piece took shape, we decided to keep it and give a credit to Jr Canest's inspiring work. You can also find below a list for our inspiration for this piece. Hope you enjoy it.
Copa Airlines approached us to conceptualize, direct and produce an explainer video that would introduce and guide passengers through it’s new web check-in platform.
From the very beginning we wanted Copa’s “Flying is very easy” tagline to be translated onto all aspects of this piece such as colour, form, type and motion, which is why we set out to turn an otherwise dry and uninteresting (and potentially confusing) topic into a simple, fun and, you guessed it, easy to watch piece.