After the success of the first Don't Fail Idaho campaign, Drake Cooper of Boise, Idaho approached us for a sequel. The aim was to spread the word about the state of Idaho’s public educational system for the J.A. and Kathryn Albertson Foundation. I lead the team that concepted, designed, and animated this ambitious 90 second spot.
Role: Art Director
Agency: Drake Cooper
Client: J.A. and Kathryn Albertson Foundation