AUDIO: not the actual audio, just placeholder for now.
In 2011, CRITICA recently refreshed the look of the STAR Cricket channel as it goes into HD. In synch with their previous brand look of chalk, dirt and cyan colour, we updated it by adding more dynamic camera angles, detailed design, particle effects and a more premium feel.
We created channel idents, lowerthirds, bugs, endpages, menuboards and a series of footage idents and teasers.
This web video was created to increase sportsmanship and participation in cricket across the country. Cricket Australia wanted an animation that would explain their strategy to both players and spectators, regardless of age, gender or cultural background.
The video was produced as a 2D animation in After Effects. Our main focus was to make the characters and scenes vivid to engage viewers and help push Cricket Australia’s positive message.
• Service Type: Web Video
• Client: Cricket Australia
• Animation Type: 2D, Animation