You will learn how Social Media Marketing can promote your business on-line and the best ways to go about starting a campaign. Social Media has many different avenues that may not all be suitable for your business, so understanding which channels to use and how to use them are vital to a successful campaign.
In a crowded market place, the store that attracts the most traffic often creates the impression that it is also the most profitable. Often enough, one realizes that this is a misleading perception as shoppers browse around and walk away only to make their purchase where they get the best service and value for money. The same is true in the online world as well. Gone are the days when the ultimate goal was to increase visitor traffic to your website. The emphasis now is on making sure that every visitor to an organization's website has a positive online experience - one that encourages action.
The evolution of Web design tools and technologies opens up a whole new world of creativity and design. Given statistical evidence that a Web page has between 2 to 8 seconds to hold visitors' attention or make them click away, a landing page design has to be, first and foremost, effective. So what's the 'effect' it should have? Conversion! Without a doubt. A "pretty" landing page may bring more traffic but an 'effective' one will drive conversion. That's what every business needs - to go beyond good first impressions into positive action.
Leading marketers around the world have stopped measuring SEO success purely on the basis of a surge in traffic. The combination of SEO, pay-per-click (PPC), email marketing and other online marketing strategies are being utilized to ensure that visitor traffic to a site converts into customers. And conversions or customers in this context don't necessarily mean visitors that pay online. Conversion is qualified by the objective of the site and what the site owner wants visitors to do online. It could be downloading a trial application, forwarding a link to a friend, posting a book review, rating a restaurant, or any other desired action.
This month’s webinar will be conducted by Gary Levine, WSI Internet marketing consultant and expert on monitoring online branding. Attend this webinar and learn how to listen to the online chatter or conversations about your brand, product or service. In today's social media rich world how can companies leverage various tools and free services to moderate online conversations? Find out at this webinar.