Deluxe's Method Studios was tapped by production company RSA to concept and create this year’s AICP Sponsor Reel. The AICP awards celebrate global creativity within commercial production. The Method team wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars, which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.
Project: 2016 AICP Sponsor Reel
Concept, Design & Direction: Method Design
Director: Rupert Burton
Creative Director: Jon Noorlander
Art Director: Johnny Likens
Production: Method Studios NY
Producer: Adrienne Mitchell
VFX: Method Studios
Houdini FX Artist: Tomas Slancik
Houdini FX Artist: Vraja Parra
Rigger: Ohad Bracha
Motion Capture: House of Moves
Motion Capture Supervision: Rupert Burton, Shane Griffin
Dancers: Latonya Swann, Guapo Clarke
The award winning short film series returns with Academy Award® Winning Writer Geoffrey Fletcher's new script. One of Five Films based on the same outline script, Reflections tells a fantastical tale of a beautiful couple in beautiful surroundings - it should have been the start of the ultimate love story. But a romantic meal turns dark when they discover a hidden mirror which shows their true reflection.
(vimeo STAFF PICK April 2014.)
From the Imagination of Anthony Khaseria
Based on the Outline script by Geoffrey Fletcher
Watch the other winning films of this year's Imagination Series:
Other Side of the Game -- Suspenseful thriller
Exit Log -- Sci Fi Drama
Need For Speed Dating -- Romantic Comedy
Graffiti Area -- Suspenseful thriller
The Imagination Series is a short film competition that aims to spark people's imagination by offering them the chance to have their own short film made through interpreting a script written by Academy Award® winning screenwriter Geoffrey Fletcher.
Entries were received from all over the world, a judging panel lead by Geoffrey Fletcher were tasked with selecting the 5 most imaginative films to be premiered at the Tribeca Film Festival and online.
Follow our channel to watch this years Imagination Series.
Tell us what you think about the films here:
Read our winners' blogs and check out some exclusive photography from our behind the scenes Tumblr here: