This is the second phase of the McAllen Hotel Concierge Certification Program. The first phase involved visiting the McAllen Convention Center, the McAllen Free Trade Zone, the McAllen Historic Downtown and Entertainment District and other areas of attraction.
The McAllen Chamber of Commerce’s Convention & Visitors’ Bureau announced today that it has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an international accreditation program developed by the Washington, DC based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence.
“The McAllen Convention & Visitors’ Bureau is honored to receive the Destination Marketing Accreditation from DMAP,” said Nancy Millar, Vice President and Director of the McAllen Convention & Visitors’ Bureau. “We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standard and benchmarks in this field.”
McAllen joins Austin, San Antonio and Lubbock as one of only 4 Texas Convention and Visitors’ Bureaus that have achieved this rigorous accreditation standard. Only 130 organizations in all of the U.S., Canada and Europe have received accreditation.
“By applying for and receiving DMAP accreditation, the McAllen Convention & Visitors’ Bureau has demonstrated a commitment to quality programs and services, said James T. Wood, FCDME, DMAP Board Chair. “Earning DMAP accreditation tells the McAllen community and potential visitors that your DMO has attained a measure of excellence assuring that their trust is well placed and their business in good hands.”
The Convention and Visitors’ Bureau, a division of the McAllen Chamber of Commerce, is responsible for attracting visitors to the city. It’s duties include but are not limited to advertising McAllen in out of area newspapers, magazines, and on travel and other associated websites; attracting leisure visitors such as Winter Texans and nature tourists, among others, by attending travel trade shows; supporting and encouraging the development of local attractions; soliciting and servicing meetings and conventions; working with journalists to encourage positive news coverage about McAllen in magazines, on websites, in newspapers and in other publications and communications; representing McAllen in various industry activities; advocating for government laws and policies that promote tourism; encouraging the development of the arts in McAllen; encouraging nature related and Winter Texan related activities in the city; developing and implementing new ways to promote McAllen among potential visitors; and developing and maintaining a strong internet presence for McAllen.
“Much of what the McAllen Convention and Visitors’ Bureau does is never seen by local residents,” said Millar. “Since our job is to bring people into McAllen, we naturally spend the majority of our time working with and visiting with people outside of the Valley.
“What people do see,” she continued, “is the result of our work, evidenced by the leisure tourists and convention attendees who come to town and spend money here. Our work is a specialized form of economic development, and that helps the entire city.”
DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.
DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. For additional information on DMAP visit http://www.destinationmarketing.org.