The 30-second spot is a stop-motion tale of aggression and retribution, only using a stuffed monkey with a taste for Doritos and dip. The plot sees the cheeky simian breaking a Dorito into pieces and feasting on its crispy goodness. While he's busy devouring the snack (and getting dip all over his face), the rest of the chips sneak up on the monkey, engulf him and tie him up in a Doritos bag. The ad ends just before he's chucked off a couch.
(Campaign Diary: Campaign aids Doritos 02/04/10)
This won 'ad of the week' for Doritos King of Ads 2010.