1. Finn McGough directs the new film for Cancer Research UK for AMV BBDO.

    The film celebrates everyday moments that many of us take for granted but which assume a unique poignancy when you’re fighting to survive this terrible disease.

    Taking real conversations from survivors, the film captures the beauty in the mundane and reminds us to make the most of every day.

    Check out the fantastic campaign here: http://tinyurl.com/onfgaww



    Agency : AMV & BBDO
    Copywriter: Toby Allen
    Art Director: Jim Hilson
    TV Producer: Verity Elvin, Claire Toms
    Director: Finn McGough
    Production Co: Rogue Films
    Producer: Maddy Easton
    Production Manager: Kelly Ross
    Director of Photography: Jaime Feliu-Torres
    Post Production & City: The Mill, London
    Editor & Company: Mark Burnett, Ten Three

    # vimeo.com/76526320 Uploaded 10.8K Plays 9 Comments
  2. PUSHING THE LIMITS features three riders, Charles, Mattews and Sven shown riding the streets of Paris, in contrast to racing the painful roads of the Paris-Roubaix in adverse weather conditions.
    PUSHING THE LIMITS through it's three in one scenario, image contrast and voice-over reveals fondamental feelings of cycling such as our own obsessions and sufferings in order to achieve a goal or to pass a finish line what ever we, cyclists, could be facing.
    PUSHING THE LIMITS is a cycle creative bound between Steel and Oakley starring three Paris riders facing different weather conditions and roads. All three experienced the roads of the Paris-Roubaix with the latest Oakley Prizm technology wearing Jawbreaker sunglasses.

    Production : EYESEE
    DOP : Emmanuel Bernard
    EDITOR : Jerome Lozano
    ART DIRECTOR : Caroline Pauleau

    # vimeo.com/175349276 Uploaded 752 Plays 1 Comment


M.C. Cronin

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