Finn McGough directs the new film for Cancer Research UK for AMV BBDO.
The film celebrates everyday moments that many of us take for granted but which assume a unique poignancy when you’re fighting to survive this terrible disease.
Taking real conversations from survivors, the film captures the beauty in the mundane and reminds us to make the most of every day.
Check out the fantastic campaign here: http://tinyurl.com/onfgaww
Agency : AMV & BBDO
Copywriter: Toby Allen
Art Director: Jim Hilson
TV Producer: Verity Elvin, Claire Toms
Director: Finn McGough
Production Co: Rogue Films
Producer: Maddy Easton
Production Manager: Kelly Ross
Director of Photography: Jaime Feliu-Torres
Post Production & City: The Mill, London
Editor & Company: Mark Burnett, Ten Three
PUSHING THE LIMITS features three riders, Charles, Mattews and Sven shown riding the streets of Paris, in contrast to racing the painful roads of the Paris-Roubaix in adverse weather conditions.
PUSHING THE LIMITS through it's three in one scenario, image contrast and voice-over reveals fondamental feelings of cycling such as our own obsessions and sufferings in order to achieve a goal or to pass a finish line what ever we, cyclists, could be facing.
PUSHING THE LIMITS is a cycle creative bound between Steel and Oakley starring three Paris riders facing different weather conditions and roads. All three experienced the roads of the Paris-Roubaix with the latest Oakley Prizm technology wearing Jawbreaker sunglasses.
Production : EYESEE
DOP : Emmanuel Bernard
EDITOR : Jerome Lozano
GRADING : POINTMOOV
ART DIRECTOR : Caroline Pauleau