Ready. Set. Mix. Spotify’s new Party app curates playlists from Diplo and other DJs. It mixes and matches beats, and puts you in control with a mood slider. Amp it up or slow it down, the choice is yours. We created this commercial end to end to get the party started right. Check it out now if you didn’t catch it on the Snapchat New Year’s Eve Live Story and get ready for a whole new kind of house party.
Spotify runs on a “freemium" model, offering ad-supported listening to free users and enhanced benefits to paid subscribers. We designed unique graphic worlds to highlight the features of paid Premium subscriptions, which were used across video, digital and print campaign assets in 58 language across 12 countries.
The campaign played an instrumental role in growing Spotify's paid subscriber base by 66%, from 30MM to 50MM worldwide.
For Spotify’s seasonal promos, a set of ubiquitous summer spaces use simple lines, playful graphics, and resort-inspired palettes. The design language was digitally formatted for viewing on both desktop and mobile platforms.
Discovery is exciting. It rewards curiosity. It surprises and delights. For the “Discover Weekly,” campaign we collaborated with Spotify to explore infinite ways of getting lost in the music.
The creative team envisioned starry portals leading to fresh artists and deep cuts -- whether you’re peeking in or diving in. For the global campaign which spans video and print, we captured the spirit of Discover Weekly’s custom-curated playlists by fabricating unique scenarios for our characters to interact with and explore.
To differentiate themselves from other music streaming services, Spotify introduced Originals: exclusive video content produced in partnership with other popular brands for their app and social channels. Percussive mnemonics are ownable by the brand and drive the animation of brand shapes at the start of each episode.