1. David Rogers speaks about his book "The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age," at the BRITE '10 conference. He describes the first of five customer network strategies, the ACCESS strategy, with examples from Virgin America, Zipcar, and Bank of America's mobile banking.

    Find out more about the book at davidrogers.biz.

    David Rogers is executive director of Columbia Business School's Center on Global Brand Leadership.

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  2. David Rogers speaks about his book "The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age," at the BRITE '10 conference. He describes the incredible volume of social media created by customers in 15 minutes, and how Ford used a CONNECT strategy to enlist customers in building excitement about the Ford Fiesta.

    Find out more about the book at davidrogers.biz.

    David Rogers is executive director of Columbia Business School's Center on Global Brand Leadership.

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  3. David Rogers speaks about his book "The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age," at the BRITE '10 conference. He describes how IBM uses its Innov8 videogame to grow the market and generate leads for the company's top-selling business software product.

    Find out more about the book at davidrogers.biz.

    David Rogers is executive director of Columbia Business School's Center on Global Brand Leadership.

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  4. David Rogers speaks about his book "The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age," at the BRITE '10 conference. He describes the new media environment, and why all brands need to think like media companies and learn to ENGAGE customer networks with valuable content.

    Find out more about the book at davidrogers.biz.

    David Rogers is executive director of Columbia Business School's Center on Global Brand Leadership.

    Uploaded 18 Plays 0 Comments
  5. David Rogers speaks about his book "The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age," at the BRITE '10 conference. He poses the two fundamental questions any business must face if they want to thrive in an era of customer networks.

    Find out more about the book at davidrogers.biz.

    David Rogers is executive director of Columbia Business School's Center on Global Brand Leadership.

    Uploaded 12 Plays 0 Comments

Book: The Network Is Your Customer: 5 Strategies to Thrive in a Digitial Age

Center Global Brand Leadership Plus

David Rogers speaks about his book "The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age." Case examples include Ford, Virgin America, IBM, Zipcar, Twitter, the iPhone, Bank of America, and more.

Find out more about the book at davidrogers.biz.

David…


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David Rogers speaks about his book "The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age." Case examples include Ford, Virgin America, IBM, Zipcar, Twitter, the iPhone, Bank of America, and more.

Find out more about the book at davidrogers.biz.

David Rogers is executive director of Columbia Business School's Center on Global Brand Leadership.

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