An informal, unscripted conversation between Chris Brogan, Brian Solis, and Charlene Li on leadership and social media.
Length: 59:04. (Note that this is mostly a conversation with only a few background slides.)
This is the second of a five part series on leadership and social media. For more information, visit http://bit.ly/LeadSocial.
Description: Chris and Brian have long written and talked about the importance of engaging and how this develops trust with customers. But one big barrier to organizations being open is business’s systemic aversion to failure. Yet with social media, things will go wrong (even with the best planning). We’ll be discussing how you must master failure as much as you master success, and how organizations can recover successfully from failure to build stronger trust.
Chris Brogan, Author of "Trust Agents" http://bit.ly/buy-ta, @chrisbroagn
Brian Solis, Author of "Engage!" http://bit.ly/engageme, @briansolis
Charlene Li, Author of "Open Leadership" open-leadership.com, @charleneli
An informal, unscripted conversation between Guy Kawasaki and Charlene on leadership and social media.
Length: 56:57. (Note that this is mostly a conversation with only a few background slides.)
This is the first of a five part series on leadership and social media. For more information, visit http://bit.ly/LeadSocial
Description: Guy has been a long-standing advisor to companies and entrepreneurs, and doing so with wit and wisdom. He is working on a new book, “Enchantment: The Art of Changing Hearts, Minds, and Actions” and in this discussion we talk about it takes to be a leader today. As a prolific blogger and Twitter user, Guy will also give his honest opinion of what makes it takes to be an enchanting leader with hundreds of thousands of followers online.
Guy Kawasaki, Author of "Reality Check", @guykawasaki
Charlene Li, Author of "Open Leadership", open-leadership, @charleneli
The video explains how to setup a brand monitoing dashboard using free available tools such as google alerts, social mention, techonarti search, twitter search, wordpress search and off course netvibes
To be successful using social technologies, companies must first prepare and align internal roles, processes, policies and stakeholders with their business objectives. In this hour-long webinar, Charlene Li and Jeremiah Owyang, partners at Altimeter Group, review a comprehensive checklist that companies should use before deploying a social strategy.
Altimeter Group is a strategy research and consulting firm focused on disruptive technologies. Visit us at altimetergroup.com.
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. Organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
Hosts Jeremiah Owyang, Partner at Altimeter Group, and John Lovett, Senior Partner of Web Analytics Demystified, discuss Social Marketing Analytics within the context of four social business objectives: Fostering Dialog, Promoting Advocacy, Facilitating Support and Spurring Innovation.