This talk was part of Culture24's Let's get Real confernce in Manchester in October 2016. It was prerecorded by Lucie Paterson from ACMI.
In May of this year the Australian Center for the Moving Image put it’s shop online at shop.acmi.net.au. It took us just four weeks and cost less than $5,000. I know, it surprised us too! 1.5 % of total retail revenue has come in via the e-commerce platform which is a pretty great result and sales are increasing by the week.