1. # vimeo.com/11809617 Uploaded 25 Plays 0 Comments
  2. Vimto is a mixed fruit flavoured drink, but until 2009 all marketing focused on the fact it is purple. Our Seriously Mixed Up Fruit idea unlocked the brand’s real potential in the market and introduced Vimto to a lucrative new audience – teens.

    Annual sales value has increased from £35M to over £45M since the campaign launched 12 months ago.

    # vimeo.com/11807842 Uploaded 115 Plays 0 Comments
  3. Vimto is a mixed fruit flavoured drink, but until 2009 all marketing focused on the fact it is purple. Our Seriously Mixed Up Fruit idea unlocked the brand’s real potential in the market and introduced Vimto to a lucrative new audience – teens.

    Annual sales value has increased from £35M to over £45M since the campaign launched 12 months ago.

    # vimeo.com/11807595 Uploaded 409 Plays 0 Comments
  4. Setanta Insurance launched in 2008, competing with an established group of national and international insurance brands. A new challenger brand attitude was conceived and applied throughout the business in 2009, supporting product initiatives, operations and communications.

    At the close of 2010 Setanta enjoys improved broker relationships, higher customer awareness levels and customer acquisition levels over twice those achieved pre-campaign.

    # vimeo.com/11807272 Uploaded 129 Plays 0 Comments
  5. Setanta Insurance launched in 2008, competing with an established group of national and international insurance brands. A new challenger brand attitude was conceived and applied throughout the business in 2009, supporting product initiatives, operations and communications.

    At the close of 2010 Setanta enjoys improved broker relationships, higher customer awareness levels and customer acquisition levels over twice those achieved pre-campaign.

    # vimeo.com/11807036 Uploaded 97 Plays 0 Comments

thedrivenagency

driven PRO

driven was launched in 2008 with a simple vision: to create ideas that sell.

Dissatisfied with the way the agency world was going, we decided to create a new one of our own.

Where insight and creativity are used to ensure that clients get a meaningful…


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driven was launched in 2008 with a simple vision: to create ideas that sell.

Dissatisfied with the way the agency world was going, we decided to create a new one of our own.

Where insight and creativity are used to ensure that clients get a meaningful return on their investment.

Backed up with a promise that if our clients don’t make a profit on what we do for them, then neither will we.

With the vitality of a new born and the reassurance of proven big brand experience, it could well be worth spending some time with us in our new world.

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