Digital is having a significant impact on the way consumers buy by allowing instant access to product information, reviews and recommendation by friends. This change in the buying landscape demands new capabilities from the sales force right from leveraging lead generation from digital channels to adopting a more consultative selling approach.

We talk to a panel of experienced Sales Capability and Enablement specialists to take stock of how building Sales Capability is progressing.

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CapabilityCafe

Jeevan Joshi

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