Francesco Franchi is the art director for IL-Intelligence in Lifestyle, the monthly magazine of Il Sole 24 ORE, Italy’s leading financial daily. "Embracing new languages in journalism," Franchi is a true master of combining representation and interpretation, creating a visual form that is as graphic as it is narrative, as entertaining as it is informative. His work has been awarded on numerous occasions, including the European Design Awards and at the renowned Malofiej conference. Gestalten.tv met with him last summer in Berlin to talk about his influences, innovative storytelling and non-linear reading in today's editorial design. Furthermore you will find an extensive printed interview with the Italian designer in "Visual Storytelling: Inspiring a New Visual Language".
Commissioned by: Buro Knapzak / Client: Freeband / Year: 2009
My role: design and direction
Freeband Communication and IIPIC share a vision of the future: a world in which information and communication technology render one's surroundings into a thinking and caring environment.
The results of the Freeband Communication research program should be visualized in a compelling film. I approached the material using infographics to explain the vast quantities of data. To create a relationship with the continuing technology the film starts with a minimalist introduction in a narrow color spectrum and gradually transitioned to an abundant, multicolored world.
- Published in IdN issue IdN Video v18n4
- Silver W3 Award
- Webby Award Official Honorree
- FWA video of the day (31.10.08)
- Featured in Stash 51, CG Times Vol. 08, Creatie