1. How do you turn inspiration into action? How do you create products that are distinctive, desirable and profitable? In four short films, The Seeking State interviews 12 designers at Top Drawer and Maison et Objet to explore and document a four step process of product development: the importance of bringing the outside in and reinventing through curiosity: focusing on problem finding: editing to achieve simplicity and balancing commercial and creative imperatives.

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wallace sewell x seeking state

Wallace Sewell

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