Axe has launched a new positioning where the brand had a mission to encourage an attitude of trust in the target so they could conquer the world around them.
To activate the brand in Lollapalooza, one of the most important festivals in São Paulo, a structure with more than 14 meters ensured visibility, entertainment and the materialization of the concept: a giant inflatable mattress invited people to show an act of courage, that they were “The Guy of Lolla” (#OCaraDoLolla) of the festival and have a moment of fun.
How turn the positioning of the brand, Win the Right Way, in a live experience? We brought social entrepreneurs to sell their products, present their projects and celebrate memorable attitudes in an activation that was a mixt of pop up bar, store and a space for talks and shows.
Heineken - Beco das Garrafas
A branded content project that restored the bars where the Bossa Nova was born, opened a new tourist attraction in Rio de Janeiro, fomented the rescue of the musical style gathering great names of Bossa Nova with new names of national and international music.
A brand activation platform in São Paulo that in the last three years (2014, 2015 and 2016), occupied rooftops of iconic buildings at São Paulo’s downtown generating flow of people, calling the attention of the press, shaping the neighborhood.
Each edition aimed to help build the brand locally, working as an offshoot of the global campaign.