The Motion Project was a collaboration between a lot of clever creative people working together to create a machine that turns motion into music. The client for the project, Frucor (makers of V energy drink), together with their agency Colenso BBDO, kitted-out a warehouse space for this project to grow in and gathered together a group of talented people from a number of creative fields.
We created and designed the live visual spectacle with a music video being produced from the results. We wanted it to be clear that the technology was real and actually being played live. The interface plays a key role in illustrating the idea of the instrument and we designed it to highlight the audio being controlled by the dancer. Design elements like real time tracking and samples being drawn on as they are played all add to authenticity of the performance. The visuals are all created live and the music video is essentially a real document of the night.
We set out to create a one of a kind public art experience, a projection mapping installation for multiple surfaces and multiple dimensions. Created by a hand picked team of artists with sponsorship by AT+T, Senovva, Light Harvest, and Leo Kuelbs.
Unfolding like an animated modern Botticelli painting, flowing above our heads and spreading outwards
in every direction, “As Above, So Below” immersed viewers in the architecture of the Manhattan Bridge. Audiences physically entered the story and explored the shimmering surface as it ignited with messages and symbols.
This originally conceived video mapping project was a challenge offered to a group of artists from varying backgrounds. Led by digital arts pioneers Farkas Fulop and Ryan Uzilevsky, with post production support by Sina Taherkhani, the group created a one-of-a-kind experience. Adding to the fun were Artists Simon Anaya, John Parker, Richard Jochum and Johnny Moreno. The final projection utilized over 25,000 square feet of architectural canvas, and ultimately won "Best In Show" at the Dumbo Arts Festival.
This production tested every technique in image-making conceivable in the short time frame, including stop motion animation, and the suspension of over twenty performance artists from fly wires at sixteen feet off the ground.
Leo Kuelb is responsible for securing the site and bringing the original team together. He also put together a great international video art showcase between screenings of "As Above, So Below."
Soundtrack by Daft Punk
“As Above, So Below”
as part of “Immersive Surfaces”
John Ensor Parker
Visual Effects Team:
Sina Taherkhani – VFX Creative Direction
Farkas Fülöp – Visual Effects Supervisor
Simon Anaya – Video Mapping Specialist
Ryan Uzilevsky – VFX Producer
John Ensor Parker – 3D Environment Architect
James Laudicina Jr – VFX Production Manager
Isaiah Palmer – 3D VFX Artist
Kevin Bleich – 3D Programmer
Luis Valdes – VFX Artist
Paul Imperio – VFX Artist
Cory John Stoffa – VFX Artist
Filip Radonjic – VFX Artist
Paul Daniel – VFX Artist
Adam VanDine – VFX Artist
J.k. Carrington – VFX Artist
Aerialists / Movement Performers:
Malado Baldwin – Movement
Kae Burke – Aerialist
Darnell Celius – Movement
Sarah Lisette Chiesa – Movement
Iara Celest Diaz – Movement
Nahdi Gibson-Zelaya – Movement
David James – Aerialist
Jesse Lenat – Movement
Erinina Marie Ness – Aerialist
Max Pollak – Movement
Anya Sapoznihkova – Aerialist
Rachael Shane – Movement
Julianna Takacs – Aerialist
Tyler Visar Shaqiri – Aerialist
Despina Sophia Stamos – Movement
Sarah Walko – Movement
Kevin Bleich – 3D Scanning – Web Developer
Chris Studley – Lighting Designer / Set Carpenter
Buddy Raymond – Rigger / Set Carpenter
Anya Sapozhnikova – Stunt Consultant
Marion Talan – Costume Designer
Dana Fairbairn – Script Supervisor
Darnell Celius – Production Assistant
The House of Yes
The Juilliard School
Eugene Lang College The New School for Liberal Arts
J. Peter Siriprakorn