After more than 130 years away, Mataatua Wharenui - New Zealand's most travelled Māori meeting house - has been returned to the Ngāti Awa tribe. Our role, working with Leuthart + Co, was to bring a digital component into the visitor experience, making it a must-see tourism attraction.
“We wanted something that brought the carvings and the stories they represent to life without overpowering them. Click Suite went over and above our expectations, achieving a great mix of old and new, while enhancing people’s understanding of this unique wharenui”.
Jeremy Gardiner, CEO, Te Rūnanga o Ngāti Awa
When visitors enter the meeting house they are treated to stories about ancestral legends - yet done in a way they have never experienced before - thanks to the melding of ancient carvings and modern technology. We created “Hiko” (legends in light) - digital carvings which bring alive the stories contained in the house - whilst still being deeply respectful of the space itself. To do that we used video mapping technology to trace part of the interior of the grand Wharenui, onto which we projected imagery and animation.
As part of the experience visitors watch a unique show unfold with light, animation and shadow puppets. These techniques work in unison to highlight the mastery of the carvings, illustrating Ngāti Awa legends and transfixing the visitor in a soundscape of traditional instruments, effects and a master story-teller. The Digital Carvings are a complementary enhancement to the main attraction, which is the Whare itself. We think that the result speaks for itself in the words of the many visitors to Mataatua…
“Amazing” - “Blown away” - “Outstanding” - “Transfixed”
With these sorts of endorsements you simply must experience it for yourself!
When Puke Ariki wanted stories of success and inspiration from the Taranaki region, we did our research.
We visited the museum in New Plymouth, spoke with Puke Ariki’s historians and had the doors unlocked for us at the little known TSB Bank Museum across the road.
We discovered that there was a wealth of fascinating stories to be shared with visitors and that the TSB Bank had played a significant part in the Taranaki region’s growth over the past 160 years.
A book about the history of the TSB Bank by David Walter added to the many possible stories we could feature, including the bank’s very first deposit in 1850 of ₤34 from Waitara te Karei; the dramatic history of the TSB Opera House (now known as the TSB Showplace Theatre); and the inspiring story of The Chong family who pioneering modern dairy farming and the innovation of a ‘pound of butter’.
Our solution is a wide touch-screen with a timeline of photographs, newspaper clippings and artefacts. The user can swipe the screen to navigate each story from start to finish. The content is king and the each story essentially tells itself.
The result is a modern interactive which was not only inexpensive but effective in its storytelling simplicity.
“Fast, Fresh & Tasty” is an iPhone and iPad recipe app featuring New Zealand food. It’s full of local ingredients and designed to help kiwis find something simply delicious to make for dinner tonight.
Emily Loughnan & Karin Grice created the application because they too faced the daily dilemma of what’s for dinner. The two amateur at-home foodies and busy business women wanted the results of their own culinary efforts to be creative and delicious.
Their aim with the app was to increase the cooking repertoire of New Zealanders by giving them some new ideas with their favourite traditional ingredients, as well as tempting them with things they may not have cooked before.
It also has handy things like a shopping list which you can send on to someone else; you can share what you’re cooking via social media; and you can mark your favourite recipes for easy access.They can also choose what they’re making based on a main ingredient, or based on a cooking style: “I feel like BBQ tonight”.
“Fast Fresh & Tasty” is a Universal app; made for both the iPhone and iPad, and optimised for the retina display. Designed, developed and marketed by the digital wizards at Click Suite. In October 2011 the app was launched with well over 100 recipes. Fast Fresh & Tasty is also updated for free each season, giving customers fresh ideas with what’s in store right now.
As an extension of the Saatchi & Saatchi “Worth Talking Over” campaign, Click Suite suggested that DB take the experience to the fans in a bar!
The result was an installation of three vertical screens which let patrons observe what New Zealand is talking over right now, taking real-time feeds from dozens of local tweets and blogs. The real time feed of conversations is fascinating and really does get you talking.
In unison, bubbles in the background which respond to the level of the sound in the bar – the more sound, the more bubbles! And the bigger the headline topic, the more ‘buzz’ there was about that topic on the web right now.
Its first appearance was at The Tasting Room in Wellington, and it is now being sent off to its next Monteith’s bar. It has proved great conversation warmer as patrons socialise over a Monteith’s brew!