Wageningen, 2 November 2009. During the CTA ICT Observatory 2009 we interviewed Mike Davies from Esoko, in Ghana. Esoko is a software platform licensed to facilitate the flow of market information between farmers, governments, researchers and other stakeholders involved in agriculture and rural development. It is used to share information on prices, offers, price of fertilizers etc. It is managed by the web, but delivered via mobile phones. Mark underlines the potential positive effects that Market Information Services such as Esoko can bring about, both in agriculture as well as in for other sectors. He then concludes talking about the difficulties he has encountered in this initiative, such as the lack of content available and the lack of right capacities to build and develop such software.