1. (Panel 2, Day 2 Un-convention Groningen 2010)
    Niels Aalberts – Manager Kyteman
    Rense van Kessel – Friendly Fire
    Ruth Daniels – Fat Northerner Records
    moderator: Rutger Middendorp
    Nowadays, few artist have the ‘luxury’ of finding a label that will throw large bundles of cash at the recording and promotion of their music. But the truth is: nobody wants to receive that kind of marketing anymore anyway. Consumers filter out anything and everything that looks like a commercial. Instead, they favor the authentic and original message. The solution: go with the flow. Define your goals and look for opportunities to create and share beautiful stories instead of blasting random marketing at everyone. You’ll save a bundle as well…

    # vimeo.com/12596085 Uploaded 21 Plays 0 Comments
  2. (Panel 1, Day 2 Un-convention Groningen 2010)
    Marco Raaphorst – componist / sounddesigner / blogger
    Kristin McGee – Teacher Popular Music and American Music at University of Groningen
    Paul Keller – Kennisland, Creative Commons Nederland
    moderator: Lykle de Vries (New Music Labs)
    The old music industry model was built on copyright. In this day and age, do we actually care anymore about copyright? What other options exist to remix conventional wisdom and (musical) value into new ways of making a living from your musical creations?

    # vimeo.com/12599727 Uploaded 97 Plays 0 Comments
  3. (Panel 2, Day 1 Un-convention Groningen 2010)
    Nicolai Adolfs – Beep!Beep! Back Up the Truck
    Dave Haynes – Soundcloud (UK)
    Pim vd Werken – Silence is Sexy
    moderator: Hoite Polkamp (Veronica Holding)
    Build your fanbase from the ground up, stay connected, without the need for Big Investments or Selling Out. What platforms work? Why? Focus on one, or divide your attention between many online social platforms? Listen to some great insights, real life experiences and strong opinions.

    # vimeo.com/12600131 Uploaded 61 Plays 0 Comments
  4. (Panel 3, day 1 Un-convention Groningen 2010)
    Walter Flapper – Flapper Management (Noisia, Kraantje Pappie)
    Renger Koning – Soundbase Studio
    Lance LaBreche – Rocket Garage, Good Faith Entertainment (US)
    moderator: Lykle de Vries (New Music Labs)
    How making music for a paying customer can help your career, or help you establish a continuous flow of income.

    # vimeo.com/12595828 Uploaded 57 Plays 0 Comments
  5. (Panel 1, day 1 Un-Convention Groningen 2010)
    Geert van der Velde – Ham Radio Communications
    Frank Kimenai – Incubate Festival
    Howard Monk- The Local (UK)
    moderator: Jeff Thompson – Fat Northerner Records (UK)
    It’s the performance, stupid! These seasoned DIY-pro’s and others share their insight an expertise with regards to live shows. What makes a great live show? How do you set up interesting tours and find new fans? And why hiding backstage after your show always is a bad idea.

    # vimeo.com/12600316 Uploaded 12 Plays 0 Comments

Un-Convention Groningen 2010

Lykle de Vries PRO

A series of music conferences aimed specifically at the grass roots of the industry, the goal of Un-convention is to bring together like minded individuals to discuss the future of Independent music. From DIY labels, and self releasing bands, to promoters…


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A series of music conferences aimed specifically at the grass roots of the industry, the goal of Un-convention is to bring together like minded individuals to discuss the future of Independent music. From DIY labels, and self releasing bands, to promoters and agents, entrepreneurs and innovators, Un-convention is looking to the future of music, and how it will develop and flourish in the technological age.

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