Between April 9 and 14, 2013 the art installation „FLUIDIC – Sculpture In Motion“ is being displayed in the Temporary Museum for New Design in Milan. The installation was designed and produced by Berlin based design studio WHITEvoid in cooperation with Hyundai's Advanced Design Center.
Combining a water pond, a physical point cloud formed by 12,000 illuminated spheres, 8 high-speed laser projectors and the interactions of its visitors, Hyundai's design philosophy "Fluidic Sculpture" is brought to life and transformed into a vivid art experience.
Shaped by visitor interaction, randomly distributed molecules begin to swarm – aggregating and accumulating. They are constantly in motion, reacting to the people who seek to engage. Ever-changing dynamic light sculptures are created, conveying the essence of Hyundais design language, the inspirational role played by nature and the ability to continuously adapt and evolve.
Due to a complex computer algorithm the particles of the cloud seem randomly arranged. But the algorithm takes into account the positions and projection angles of 8 high-speed laser projectors suspended around the artwork. This enables the lasers to hit and light up all spheres without any occlusion even deep inside the arrangement.
The lit spheres finally form three-dimensional graphical compositions without any sweet or blind spots. Keeping the same density and intensity the FLUIDIC graphics enable their viewers to observe and interact simultaneously from every point of view. To analyze the positions of the visitors, their posture and gestures the installation incorporates multiple 3D camera tracking systems. FLUIDIC presents a form that is both flexible and solid, a flow with a distinctive profile but dynamic motion.
WHITEvoid is happy to have worked with a fantastic team on this project:
Joreg, Sebastian Gregor, Anton Mezhiborskiy (checksum5)
Daniel Teige, Marian Mentrup (hammersnail)
Michael Sollinger (LaserAnimation Sollinger)
- 4 Projects Included:
- 00:16 Seconds – 33 Placeholders
- 00:35 Seconds – 40 Placeholders
- 01:04 Minutes – 50 Placeholders
- 02:00 Minutes (Extended Version) – 101 Placeholders
- Full HD (1920×1080) Resolution
- Modular Main Comp Timeline for easy Editing
- Drag and Drop your Footage (Images or Video) and Render
- For After Effects CS5.5 and Above
- Universal Controls (20 Features)
- Works with All AE Languages
- Video Tutorial Included
- Fully Customizable
- No Plugins Required
I take no credit for the music and the speech spoken by Les Brown.
"Going the distance" is a short-film meant to inspire people to aim higher, live your dreams and not dream away your life.
The film has been shot over a period of one month at various locations within and without of Oslo, Norway. We have shot all the clips using the 5D mkii with the magic lantern firmware enabling raw-video capture. That has really meant a great deal to us. This is the first time we`ve used that firmware in extremesports environments. I have never been more pleased with the quality coming from that firmware.
A negative thing was that we could not do playback while we where out filming so i pretty much had to relay on my monitor while filming to figure out whether we would have to do the scene again. That is of course a very negative thing, but I have to say that 99% of the time the result in post made me smile.
Choosing swimming, football and downhill as the main choice`s was quite easy to establish early on. Swimming is a sport I have always wanted to capture with my camera. I was once an athlete-swimmer so I had quite a few camera angles and movements already figured out. Swimming also comes with an incredible visual coolness.
Downhill is a sport that we have done before and it has worked well every time. The speed and the terrain is something that makes it look quite dangerous. People who watch extreme sport films want to see something go wrong and they are often likely to see just that. In our case the performer Lars Eirik Bakkom had a great experience with downhill and even though in might look dangerous we picked locations that would give us both visual excitment, but also a degree of safety.
Choosing fotball was really not my idea. I personally find football a rather dull sport. My girlfriend thought that it would be a good idea to add football to the promo in order to apply to a more varied ordinance. I took on the challenge on trying to make it more interesting by being a little original in the way I would photograph it.
In ending the promo we wanted to return to what the promo is all about, to aim high. Even tough sports may not be the only thing people have goals in, I thought the different sports would work as metaphors. Metaphors for whatever you have to give to reach your goals. After all, "Life is a marathon".
I was not paid to create this video, I did this out of my passion to create and inspire. If your footage was used in this film and you were not contacted, please reach out to me with any concerns or extra credit requests.