The Katie Haines Memorial Trust approached Not To Scale to create "Cause for Alarm", an animation raising awareness of carbon monoxide poisoning - the silent killer which the founders lost their daughter to in 2010. Released in conjunction with the official Gas Safety Week, the short film details the risks of poisoning in the home, the importance of maintaining appliances and having a working detector to alert you to the presence of the invisible, odourless gas.
Direction / Animation / Design - Matt Smithson
Production Company - Not To Scale
Producer - Kelly Ford
Music - Josh Smoak / Eastward Music
Design - Katie Smithson
Character animation - Maki Yoshikura, Geoff McDowall, Pauline McDowall
Animation assistant - Kehinde Omisore