1. Speakers:
    Eric von Hippel, MIT
    Frank Rimalovski, NYU
    Bob Moesta, Re-Wired Group
    David Schonthal, Northwestern/Kellogg

    # vimeo.com/127946838 Uploaded 240 Plays 0 Comments
  2. Uncovering the Jobs-To-Be-Done

    Bob Moesta and Chris Spiek at Business of Software Conference 2013, Boston, Ma.

    Have you ever wondered about the REAL reason your customers are buying what you sell?
    The Jobs-to-be-Done framework has been used for over 20 years to understand what motivates consumers to buy, or to switch from one product to another, and often times it has very little to do with what product developers believe to be the most important features or attributes of the product. During this session Bob and his partner Chris Spiek will lay out why it’s essential to understand the Jobs that your products and services are being hired to do, and how understand the Job-to-be-Done can lead you to leaner, faster, more simple product development and highly effective advertising and messaging.

    # vimeo.com/81153746 Uploaded



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