THE COMPETITION FOR OUR AUDIENCES' ATTENTION HAS RISEN TO A FEVER PITCH.
They are overwhelmed, bombarded with more-more-more, with less impact. What we make needs to matter, to make an impression, to elevate itself from the endless churn of communication.
Make effective things, great things, that slow people down, activate their senses and command their attention. The Mohawk Maker's Field Guide is here to help you do that by teaching you how to use uncoated textured and colored papers as a tool to move the needle from good to great.