Online commerce has gotten more personal and local in almost every vertical. People not only transact in goods, but also services. What unique challenges arise in scaling businesses at the local level? How do you grow quickly while continuing to deliver an unparalleled customer experiences?
Moderator: Semil Shah, Product at Swell, Investor at Haystack Fund
Postmates – Bastian Lehmann, Founder & CEO
Rover – Aaron Easterly, CEO
Sosh - Rishi Mandal, Founder & CEO
UrbanSitter – Andrea Barrett, Co-Founder & VP of Product
Your customers are a moving target and expect you to be available, wherever they are. How has mobile changed the equation for customer acquisition and engagement? How do national marketplaces unlock growth as they continue to scale?
Moderator: Jeremiah Owyang, Founder at Crowd Companies
Getaround – Sam Zaid, Founder & CEO
oDesk – Gary Swart, CEO
Sprig – Gagan Biyani, Founder & CEO
Udemy – Dennis Yang, CEO
Launching companies is hard. Positioning your company as the market leader in a new category is even harder. Rene is one of the few people in the enterprise world to have done it across the three S’s (Security, Storage, Software). Most recently, Rene launched and positioned Palo Alto Networks as the market leader in the Next Generation Firewall category. Prior to that, he did it for SAP (software) and Veritas (storage). In an unparalleled 25-year career in marketing, Rene has consistently shown an uncanny ability to find the right marketing message that breaks through the noise. Join us to hear from the master of marketing how to position your company for greatness.
Launching companies is hard. Positioning your company as the market leader in a new category is even harder.
The enterprise market has irrevocably changed. The new world of marketing automation is about content creation, SEO, social media targeting, meetups, and retargeting. To help us better navigate this new world, Iris Shoor shares her secrets on how to breakthrough the noise and position your company.
Deep Nishar has led product strategy at two of the biggest consumer Internet successes in the recent past - Google and LinkedIn. Deep has been credited with simplifying and modernizing LinkedIn’s product portfolio, as well as revamping the LinkedIn mobile platform. At Google, he headed product strategy for the Asia-Pacific region, led the company’s mobile initiatives, and built the systems used for managing Google's global customer base. At a time when competition is a click or an app download away, how do you build a great product? How does building mobile-centric products differ from web-centric products and how do you build product organizations to scale? Find out from one of the finest product leaders of our generation.