1. THE GROOP is an award-winning, multi-disciplinary design firm that specializes in brand strategy, identity design and user interface design for innovative online product ventures, e-commerce and advertisers. THE GROOP collaborates with their clients to create dynamic user experiences that help them better communicate, engage and transact with their customers. THE GROOP's most recent collaborations include: Ripe TV, The French Laundry, Live Earth, MyLATimes, ThisNext, Sony, AIWA, Wieden+Kennedy, Nike China, Virgin Atlantic, Art Center College of Design, CauseCast, ThisNext, Workbook & Scripps Networks

    # vimeo.com/1322452 Uploaded 637 Plays 0 Comments
  2. Groop CEO Jose Caballer Explains how The Groop's framework and experience helps in the development of a an online product.

    How having your your monetization strategy, product design
    and your technology being clearly driven by your "brand" helps in the ultimate success of your efforts.

    # vimeo.com/3198739 Uploaded 430 Plays 0 Comments
  3. Seth Epstein puts together a quick showcase of our work with his new iPhone rig.
    The future of film making indeed.

    # vimeo.com/7674263 Uploaded 879 Plays 0 Comments
  4. I am Seth Epstein, the Chief Catalyst and CEO of The Groop.

    What attracted me to merge Broadtent into The Groop is the fact that The Groop is in a leadership position. It is one of the top interactive, digital agencies in Los Angeles, and it does unbelievable work, has an incredible
    tract record and is a great strategy firm, a great design firm and great at execution.

    I think it is important to shoot this interview on a iphone instead of our $10,000 camera sitting over there is because it really represents the future in that content will be created. In the short time that I have already been
    here, in about a month and a half, we have already tackled a project that is cross plat-formed, kind of a new form of advertising on the web using video so it was an exciting project that we did for Rite Aid with Adperk and it
    really represents the future of how the web, advertising and television are colliding.

    When we merged the companies people would say well what does The Groop do and who are the clients, and basically our clients are Ad Agencies, Television Networks, Fortune 500 companies all the way down to startups who
    want to grow their business on the web-- so everything from platform, all the way to content and really that’s what we do.

    # vimeo.com/6043591 Uploaded 658 Plays 0 Comments
  5. Watch the highlights from Church of Twitter.

    # vimeo.com/8230801 Uploaded 184 Plays 0 Comments

The Groop Channel - A Digital Agency

The Groop

The Groop is an award winning digital agency that helps brands grow online, on mobile, and on TV. Since 2001 we have helped advertising agencies, media companies and lifestyle brands such as Wieden + Kennedy, Crispin Porter, NBC, ESPN, The French Laundry…


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The Groop is an award winning digital agency that helps brands grow online, on mobile, and on TV. Since 2001 we have helped advertising agencies, media companies and lifestyle brands such as Wieden + Kennedy, Crispin Porter, NBC, ESPN, The French Laundry and Disney create e-commerce, marketing and video platforms. We believe that successfully marrying creativity, business, technology and marketing is the key to building a sustainable business.

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