1. Please visit the link given below to take up the course on finding a profitable Niche Business Idea.

    http://goo.gl/yexN9G

    Thank you.

    What is a Niche Market - Guide to Startups

    A niche market is a subset of a large market in which a specific set of products are focused. It involves targeting a very specific, well-defined segment of the market.

    If you are about to start a business, please identify a profitable niche and focus on it. This will make your chances of success in that business multiplied.

    Niche means focus, concentration and specialization.

    Here is a metaphor.

    Why sun rays focused on a paper, using a magnifying glass, can burn it.

    Why laser focused beams are so powerful that it can even pierce through a metal.

    Because that is the power of focus and concentration.

    A Niche market is all about focus on a particular area of a large market and gaining expertise in that.

    So, It’s a must for a startup business to identify a viable niche and focus on it.

    At a later point in time, the business can expand into other areas.

    # vimeo.com/189671411 Uploaded 1 Play 0 Comments
  2. Please visit the link given below to take up the course on finding a profitable Niche Business Idea.

    http://goo.gl/yexN9G

    Thank you.

    Examples of Niche Markets for Startups

    As you may know, niche market is a subset of a large market with special focus on products, pricing and promotion.

    Some examples are like

    Every website that specialize in one area is an example of a niche like selling a piece of software or web hosting service.

    Design websites that focus on logo design or Infographics are niche focussed websites.

    There are several branded health drink products available in the market. But if a company focusses on producing protein powders with a high % of whey protein content in it targeting bodybuilders, it’s a clear example of niche market.

    Even large companies focus on specific niches and create content and distribution channel for that.

    Animal Planet Channel that Targets Animal Lovers and Children is a Nice Business of Discovery Communications, a large TV network.

    Lexus premium brand cars is a niche that belongs to a large automobile maker Toyoto.

    # vimeo.com/189672606 Uploaded 2 Plays 0 Comments
  3. Please visit the link given below to take up the course on finding a profitable Niche Business Idea.

    http://goo.gl/yexN9G

    Thank you.

    Niche Marketing Strategy for Startup business-Text

    One of the biggest mistakes business owners do is marketing their offer to a large general market rather than concentrating on a small niche market.

    Business owners think everybody could make use of their product and why should they restrict themselves to sell only to a few customers. But the point they don't realize is, they spend money to market the products to everyone rather than those who need the most. This means their conversion rates are down at the floor and a large portion of their marketing spend goes in the drain.

    A niche market is group of consumers or businesses that all have a very specific need or want. For example, let’s say you sell fairly expensive dog cages. Your niche market consists of people who own dogs, and particularly people who own dogs and earn an income large enough that they can afford to buy your cages.

    If you decide to market your cages to everybody in India, who owns a dog, you are marketing to a large general market and the money you spend on marketing will be wasted because nearly all of the people who will see your marketing will NOT have a need or interest in buying an expensive dog cage. Instead you should focus on marketing it to the dog owners who earn above a certain income level and can afford to buy your cage.

    So the key point here is to identify a group of people that need your product the most and market it to them

    Niche marketing strategy is decided taking into consideration the customers’ needs and wants. For example, under a main brand, a niche brand is created to meet the special needs of niche customers.

    # vimeo.com/189975938 Uploaded 1 Play 0 Comments

Sivakumar Kannan

Sivakumar Kannan

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.