For their website relaunch, we were approached by Blitz, an award winning full-service agency from Santa Monica, California to help them explain the approach they use when working with clients. To achieve this we teamed up once again with Nord Nord to create a fun little world that breaks down the complexities Blitz's philosophy. We had to consider the output and possible interactivity options that might be added in the future. For this we developed a system of interconnected audio and video loops that can also be displayed in a linear animation, as displayed above. We additionally worked closely with them on the concept, wording and sound design.
Agency: Bureau Hardy Seiler
Directed by: Bureau Hardy Seiler, Nord Nord
Production: Bureau Hardy Seiler, Nord Nord
Project Management: Ricardo Ferrer Rivero
Graphic Design: Bureau Hardy Seiler
2D Animation: Jonathan Winkler
3D Animation: Inan Atalay, Dariusz Poroszewski
Sound Design: Torsten Strer
My first major project in Cinema 4D - a set of idents that would be used to introduce the various areas that the LAB specialises in. The style was based around the isometric scenes produced for ‘Tasty Visuals’ - though this time creating all the elements in 3D; the objects being loosely based around things in and around the LAB. The idea was to step away from the rigid, technical branding of the LAB previously, which relied heavily on a periodic table theme.
Company - AMV BBDO
Post-Production Company - AMV LAB
Neal Coghlan // Animation, Design, Music
Luiza Cruz-Flade // Post-Producer