Client Nike Global Brand Design
Project Olympics 2012
Producer Todd Raymond, Pamela Standley
Director/DP Matthew Wilkinson | Jim Matlosz | Abefroman
Talent LeBron James
This was part of a 5 month multi media production managed by ManaMedia at an executive level both vertically and horizontally and across all categories and functions within the Nike Brand. Ouff, long sentence. The Tour was engineered specifically for the build up toward the new ESP technology for Nike + and their new mind blowing Hyperdunk shoe. Collaborations with Heist and Abefroman and many many other great teams keep the ship aloat and full steam ahead. The Tour was epic, creative elevated and Nike Olympic Athletes inspirational. And, ending on a high note, the LeBron shoot was nothing short of breathtaking. Slam dunk.