1. Running a business is about more than just the numbers — it’s about people and human ambition. To encapsulate this, Grey London has created a film depicting one man’s journey, from the launch of his company in 1974 up until the present day, and tells the story of everything he’s experienced in between: the up-and-down, four-decade journey of a business, from start-up to multinational corporation.

    The twist? It’s set entirely in a lift.

    “The lift film is really a metaphor for the journey of a business and the people that run it. It takes us through time, and you get to see and feel events in the lifecycle of a business. Yes, it’s a lift journey but it’s the most extraordinary lift journey in the world”, says Nick Rowland, Creative Director at Grey London.

    As the lift — and the business — progresses upwards, a multitude of storylines play out within nine square feet: shaking hands on that first deal, watching the number of employees swell and an office romance blossom, office politics and arguments, the bad times — and the anger and frustration they can bring, the crucial deal with foreign investors…

    Given the intimate and up-close nature of the location, the shoot was a considerable undertaking in attention to detail — from wardrobe, makeup and hairstyling to prosthetics and props. Not only did the actor have to look 40 years older by the end of the film, everything in the lift had to represent the style of the era being portrayed. The end result is as much a mesmerising portrait of four decades as it is the life of a business. It was directed by Gary Freedman of The Glue Society through Independent films.

    Gary Freedman of The Glue Society says: “This is about the journey of a business but at its core, it is a human story and very much centred around a main character, covering all the emotional ups and downs of his life. Telling such an expansive story within the confines of a lift was a very interesting challenge, but that restriction allowed us to really develop creative, often unexpected, ideas.”

    “It’s a simple idea and it allows a really good story to be told”, adds Rowland.

    The film, which will air globally (including in the UK and Hong Kong) on TV and inflight media, is part of HSBC’s It’s Never Just Business campaign, which launched last year with press, outdoor, digital and airport executions.

    CREDITS:
    Project name: Lift
    Client: Sarah Threadgould, Head of Marketing Communications and Campaign Strategy, Global Commercial Bank, HSBC
    Creative agency: Grey London
    Creative Director: Nick Rowland
    Copywriter: Jamie Starbuck
    Copywriter: Theo Bayani
    Art director: Miguel Gonzales
    Account team: Barbara Waite, Alex Clarke
    Agency producer: Harriette Larder
    Planner: Matthew Gladstone
    Media agency: Mindshare
    Media planner: Edward Fall
    Production company: Independent Films
    Director: Gary Freedman, The Glue Society
    Executive Producer: Jani Guest
    Producer: Jason Kemp
    DOP: Stephane Fontaine
    Editor: Adam Spivey
    Post-production: Tom Johnson @ The Mill
    Soundtrack composer: Yann Tiersen
    Audio post-production: Sam Robson @ 750mph

    # vimeo.com/130232144 Uploaded 243K Plays 16 Comments
  2. "I am a flower leaning towards the hurricane that is you"

    see the amazing images here: blog.juliatrotti.com/salt

    Edited with: 'Waves' Premiere Pro Preset // digitalfilmactions.com/video-presets/#/waves-premiere-pro-preset/
    See the Before & After Waves Preset in action here: vimeo.com/164884603
    More Premiere Pro Presets at: digitalfilmactions.com/video-presets/

    model: ivy @ viviens + NEXT Canada + New York Model Management

    makeup: lidija jevremovic

    photography: julia trotti

    get in touch: imakefilms.com.au/about

    tune: blue spotted tail - fleet foxes

    # vimeo.com/85803520 Uploaded 58.3K Plays 22 Comments
  3. GREY SEEKS FEELING IN VISCERAL SPOT FOR VOLVO
    -The Swell introduces new ‘quietly epic’ tone for Swedish car marque-

    Grey London has unveiled its first work for Volvo Car Group: a beautifully-shot, highly sensory film urging the viewer to ‘seek feeling’ – a dramatisation of Volvo’s human-centric ethos.

    The quietly epic film – a global TV campaign for Volvo’s existing XC60 model – is a shift in tone for the car manufacturer. Moving the brand into a more premium space, it introduces some of the pillars that will underpin its revamped brand positioning: ambition, simplicity, authenticity, Swedishness, and the same level of design quality and craft that goes into its cars. It represents a stylistic prologue to what is to come from the Volvo Kreativ Studio, including a high-profile, multi-faceted campaign for the launch of Volvo’s revolutionary flagship model XC90.

    The film itself is about movement; about dynamism and intuitive response – the visceral, emotional experience of the Volvo XC60 brought to life. It begins in the passenger seat of the car –parked on an empty beach, radio quietly humming in the background, door left open, and a pair of shoes discarded in the footwell. Moving toward the water, the radio fades into the distance – drowned out by the sound of the ocean as we reach the shoreline…

    “to feel
    to really feel
    is a rare thing these days”

    …then out into the surf. Through the water, through the first tentative laps to the thundering crash of enormous waves, out into the darkness…until the water is still. Serene. A lone figure sits on her surfboard, her windswept silhouette visible only through the moonlight. Staring out toward the horizon, she’s waiting; a defiant look in her eyes.

    And then it comes. The swell rises. A wave approaches, powerful and unstoppable. Adrenaline racing, we rise up. She rises up. Her arm takes one graceful, powerful swipe through the water as the wave is about to break…and then we cut. Against the black, we hear the earth-shaking thunder of the wave collapsing. The film ends with the line ‘Seek Feeling. The responsive XC60’.

    Hollie Newton, Global Creative Director at Grey London, says: “The last thing the world needs is another overly-retouched car, hooning down a mountain road to a soft rock soundtrack. There's a defiant, slightly renegade Swedish spirit to Volvo that simply doesn't fit with the bland world of car advertising. And thank god for that. We have an enormous suite of work coming up for Volvo which challenges the conventions of the sector. This is the first. A quietly epic piece of film that, hopefully, makes you feel something.”

    Marcus Söderlund, Director (and Swede), adds: “I am working my way through the four classical elements with Grey: last time it was a fire film, now water. The perspective in this film is pretty special; it´s not a first person perspective. The whole way through it’s the viewer’s film and view. Working in the element of water is fantastic – there is so much you just can´t predict or control. If you embrace that, you can get imagery you can’t even dream of.”

    As very specific weather, moonlight and tidal conditions were required for the highly technical shoot, the time of year made shooting in Sweden impossible. Instead, the film was shot in Durban, South Africa. After looking at dozens of potential locations, Durban emerged as the only that could provide the essential quartet of good waves, high-quality levels of moonlight, shark nets and – most importantly – an area which closely resembled Swedish environments. Just as vital as the location was the casting – with 46 year old Cape Town resident and experienced surfer Lisette Forsyth eventually chosen. Not only was she at ease in the ocean and a passionate surfer, she had a beautifully graceful and serene look in the water.

    The campaign is Global Creative Director Hollie Newton’s first for Grey since joining from Wieden + Kennedy last year, where she created Lurpak’s multi-award-winning Good Proper Food. It was directed by Gothenburg-born Marcus Söderlund through Academy. Print photography was from Gian Paul Lozza, best-known for capturing his subject using only ambient light. Allan “Willy” Wilson – famed for his surf films – was underwater DoP, while André Chémétoff – known for his beautiful, technical films such as Our Day Will Come by Romain Gavras and Jaron Albertin’s Sony Volcano – was DoP.

    # vimeo.com/107239345 Uploaded 155K Plays 26 Comments
  4. Get inspired to create your own #pennyadventures make moments and have nothing but good times! pennyskateboards.com/goodtimesroll

    Whoever you are, no matter what you do, everyone likes to have a good time. So let those good times roll on with a new penny skateboard underfoot! This new collection of penny boards is for the adventure seekers, sunshine chasers and watermelon eaters - we love adventure whether it takes us from beach side chilling to forest road trips, afternoon car park skates or weekend trouble making. Make your own adventure where ever you are in the world and make it extra fun by learning to penny board while doing it, letting those good times roll on!

    To celebrate the new range launch we took four different groups of mates out skating and with lots of these new skateboards - we all had an absolute blast! Subscribe to our channel or follow us around the internet at the below spots…

    Youtube: youtube.com/subscription_center?add_user=pennyoriginal
    Instagram: instagram.com/pennyskateboards
    Facebook: facebook.com/pennyskateboards
    Snapchat: pennyskateboard
    Twitter: twitter.com/pennyskateboard
    Google+: google.com/+pennyskateboards

    # vimeo.com/160701585 Uploaded
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