In the largest lipdub of Africa, 500 women dance to 'Price Tag' by Jessie J ft. B.o.B. Every single one of these strong and resourceful women has started a business of her own. Their dream is to show you and Jessie J how this has impacted their lives! For more info go to microbanker.com. Like us on facebook.com/microbanker, follow us on twitter.com/microbankieren
Care and the H&M Foundation asked us to come up with a concept that would show the value and the impact of their approach. We proposed to do a series of short films on the ‘admirers’, because the real impact of role models can best be measured by their capacity to influence the people around them.
Together with our local researchers we found moving stories showing resilience, solidarity and personal growth. We filmed in Peru, Burundi, Ivory Coast, Nepal and Jordan. You can see the long film here. We’ll be publish short edits through social media, so expect them soon on your Facebook feed!
Contact us if you’re looking to create visual content for your global campaign
‘Working with Makmende has taught us that genuine storytelling can serve as a tool to inspire, to show results, change behavior, lives and policies.‘
Margot Bolwerk, Campaign officer at Care
This project is part of a larger campaign called Skillpower, an initiative by Care supported by H&M Foundation . It is connected to the regional projects worldwide that empower local women in upcoming economies and rural areas.