Sound is the force that drives you to move. You shake your body, nod your head, tap your feet. Whether in a club, your home, or on the go, it's infectious. We stand up, we raise our chest high and we declare 'It's time to dance, I am the Sound.'
This campaign, supporting the release of Ministry of Sound's new audio range, filmed in 9 cities, showcases dancers from all over the world, the cities that inspire them and their passion for music.
Having made its name from being a pioneer in the electronic music scene back in the early nineties, Ministry of Sound has always been renowned for the amazing quality of its club sound system. It is now putting this to the test by bringing that sound quality to your daily life.
Each cities lead character is showcased in a short that reveals the unique way that part of the world or that particular character relates to music. Their dance and inspiration constructs a blueprint that represents a slice of how we experience music today.
Amy Secada has created a unique style of dancing that mixes African and Brazilian influences with modern dance. She grew up in NYC in the heydays of House Music and was a regular of the scene. She then lived in Senegal and Brazil where her art developed into what it is today.
Welcome to the street where originality lives; the adidas Originals neighborhood. This is where athletes, musicians, skaters, artists, entertainers and more all come together to show their colors, their style and their originality.
Become a Fan: http://facebook.com/adidasoriginals
Dir: Bob Harlow
Producer: Rachel Dargavel
DP: Steve Annis
1st AD: Shea Bradley
Editor: Ross Hallard @ TRIM editing
Casting: Leanne Flinn
Styling: Laura Clayton
Grade: Ben Rogers @ Glassworks
Art Director: Beck Rainford
Director: Romain Gavras
Director of Photography: André Chemetoff
Editor: Walter Mauriot & Jono Griffiths
Music: "Civilization" by Justice
Sound Mix: Marco Casanova & Jerome Gonthier
Sound Studio: Boogie Studio
Agency: Sid Lee
Production: Soixan7e Quin5e
Executive Producer: Yuki Suga
Line Producer: Sybil Esterez
Production Coordinator: Rosine Chauvin