Riot Games was looking to come up with a piece that was musically driven and animated. Its dark, sad lyrics would narrate the back story of one of their existing League of Legends characters, Amumu. The intention was to contrast the sombre tone of the musical track with the funny, charming visuals of Amumu; he has a head that is far too large for his body and cloddish feet, which makes him a bit awkward. His lonely and emotional personality gave us a lot of scope to ply with when developing a storyline for this piece.
In terms of a visual style Riot were looking for something different to the typical 3D, action packed, realistically rendered short that is more typical for video games. They initially proposed a 2D “paper cut-out” style and we developed it from there.
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